Marketing isn't a shouting match. It's about clarity and connection. The more you say, the more your message gets lost. The best campaigns don't try to cover every base - they focus on one powerful idea.
Leadership works the same way. Too many goals, too many rules, and the team is overwhelmed. Cut the clutter. Choose one priority. Focus on one message. When you simplify, people listen.
Saying less isn't being quiet - it's being heard.